Whether it’s with a different tone, an attractive proposition or a bit of click bait(within reason), see how you can make your meta description stand out.Īnother way of making your page stand out in Google search results is to make the most of Schema Markup.How do you run your SEO? Are you data-driven or you are going about it unwittingly, paying zero attention to the numbers? Get creative! Look at what your competitors are doing and see if you can break the mould. How can I make my meta descriptions stand out? Google needs to know what your page is about if it’s going to serve it to a searcher. They help search engines understand what your website’s page or blog post is about. Title tags are a major ranking factor when it comes to SEO.

We believe in you! How important are title tags in 2022? That’s a lot to squeeze into fewer characters than a Tweet, but you can do it. You also want to be inviting (shop window, remember!), so make it informative, eye catching and engaging. Make sure you include the keywords you want to target, as these will appear in bold in the description if the searcher types them. Remember, if you see a description longer than 160 characters, Google does allow exceptions! However, it’s better to be safe than sorry. This will give you the best-looking description across all devices and will not be cut off. How long should my meta description be?įor the best results, aim for between 120 and 158 characters. On mobile, it’s 680 pixels, which is about 120 characters. Rather than cutting to characters, Google truncates long descriptions to the nearest whole word and adds an ellipsis. This equates to 158 characters on average. In 2022, the meta description length is 920 pixels. We keep our tool as up to date as possible, so your meta remains optimised. Google changes the pixel length of meta descriptions all the time. Google does not set a character limit, but for an estimation, results tends to show the first 50–60 characters of a title tag. On desktop, Google shows 600 pixels of tags. Best Practice Title Tag & Meta-Description Lengths in 2022 How long can title tags be?

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